The Holiday Hunger Heroes Showdown runs November 9th – December 7th, bringing together local corporations, businesses, and organizations for a 4-week, community-wide effort to support the Foodbank of Santa Barbara County through traditional and virtual food drives.
With the holiday season approaching, this challenge is an opportunity for local organizations to rally their teams, give back, and help provide food to neighbors facing food insecurity.
Thanks to the Foodbank’s purchasing power, every $1 donated can help provide $5 worth of food, making each contribution go even further.
Check back every Monday at 2 p.m. for updated rankings and to see how participating organizations are making a difference across the county. Let the friendly competition begin!
Our 2026 Line-Up!

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Frequently asked questions
How can my company join the showdown?
If your business is interested in becoming a Hunger Hero just send an email to jedwards@foodbanksbc.org regarding interest.
Can the community participate?
Yes! Family, friends, and the community are encouraged to participate and support their favorite organization.